Self-Publish: Moving from Idea to Product

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First make a list of the typos you need to change, then have your interior designer make the changes or do it yourself if you did the interior formatting on your own.

The beginner's guide to making your own zines

Then with your new files in hand, simply go to your retailer dashboard and edit the listing for your book. Love it or hate it, often publishers aka indie authors change covers to better suit the current trends in publishing and increase sales. All your reviews will remain. Do note that if you want to change the cover on Goodreads social website for books they do require that you make a new edition of a book with the new cover.

This is where things get sticky. A few years pass by and suddenly some of the advice you offered is no long okay with the new terms of service on one of the major platforms, and one of the platforms you mentioned shut its doors. And, this new edition will require a new ISBN. Most of the major retailers will not let you change the ISBN of a book listing so you would have to make a new listing for the book and start over again. But this is likely a very good thing. In most cases, they will be able to update their copy to the newer edition, but they might not know one exists.

For example, Amazon will notify past buyers if major corrections have been made, but this is rare. In most cases it is up to the reader to check their library and download the new updates. By having a new edition and new listing for the book you make it clear to readers that the content has substantially changed.

Finding the Money

If you choose to publish a new edition you can remove older editions from sale to help avoid confusion. Createspace will let you retire a book and ebook retailers will let you remove the older edition from sale. While these restrictions might be beneficial for a non-fiction author, a fiction author might not feel the same.

I get it. Linking Editions First, it can be possible for Amazon to link an old edition with a new edition if the title and author name are an exact match. If the majority of your reviews are on Amazon, being able to save those reviews might be all you are really looking for. Better safe than sorry is my policy. Get in touch with their support team to let them know the situation before you begin. So if you do not use ISBNs, you can upload your new edition like you would for typo changes. Though you will not be able to add an ebook ISBN if you decide to publish without one to begin with, that does become locked out after you submit a book on the platform.

Existing Reviews And lastly, consider if the reviews you have are worth keeping.

Self Publishing on Amazon in 2019 - What you NEED to know!

Maybe you have just begun and only have three reviews. You might find losing those reviews is okay in the big picture in order to make sure your book is presented in the way you need it to be. Or you may find the reviews you have all come from bloggers who you can ask to leave a new review on your book when you launch the new edition. Changes are a part of the publishing journey. Approach each retailer you are on for their assistance, take your time, and you and your book will be okay. Kate helps authors of all stripes, from New York Times and USA Today bestsellers and award winners to pre-publication authors, upscale their businesses and connect with readers.

A cat-lover and fan of many geeky things, Kate can likely be found curled up with tea and a good book, plotting world takeover, or connecting authors and readers in any way she can. You can find Kate on katetilton.

Photo: BigStockPhoto. You probably won't have that luxury, but you can certainly research what blogs might be interested in your book and prepare pitches for them. There are social media campaigns to wage, local media angles to pursue, organizations to approach, and all kinds of out-of-the-box gambits you can dream up. None of this will cost you a whole lot -- except time and perhaps a little pride.

Then there's the stuff you pay for. And it's tricky to judge what's a good investment and what's not because the results vary so much from book to book. He's still trying to figure out what impact the ads had, but Facebook does have some interesting marketing opportunities. And a number of self-serve ad networks are popping up, including Blogards Book Hive , which allows you to target a number of smaller book blogs for relatively affordable rates. The author MJ Rose has a marketing service called AuthorBuzz that caters to both self-publishers and traditional publishers.

She says: "We place the ads in subject-related blogs, not book blogs. For instance, if it's a mystery about an antiques dealer, we don't just buy blogs for self-identified readers -- who are not the bulk of book buyers -- but rather I'll find a half dozen blogs about antiques, culture, art and investments and buy the ads there and track them. She also says that you can't really spend too much, you can just spend poorly. I agree. However, I can't tell you what impact a week or month of ads on blogs will have on your specific book's sales.

There are simply too many variables. Bonus tip : When it comes to self-promotion, there's a fine line between being assertive and being overly aggressive in an obnoxious way. As one friend told me, the state you want to achieve is what she likes to call "comfortably tenacious. Getting your book in bookstores sounds good, but that shouldn't be a real concern. You may have always wanted to see your book in a bookstore but bookstores aren't keen on carrying self-published books and it's extremely difficult to get good placement in the store for your book so chances are no one will see the three copies the store has on hand anyway.

Furthermore, your royalty drops on in-store sales. Some of the self-publishing outfits offer distribution through Ingram. Yes, it's true.

How To Update Your Book Without Losing Your Reviews

It's very hard to get your self-published book reviewed -- and the mantra in the traditional publishing world is that reviews sell books. But that's changing a bit. People didn't take bloggers seriously at first and now they do. And what's interesting is that reputable book reviewers such as Kirkus and more recently Publishers Weekly are offering special reviews services geared toward self-published authors.

You can also submit books that are in an e-book-only format. Of course, there's always the possibility that the review isn't favorable. A third option is BlueInk Review , another fee-based review service targeted at indie authors. Traditional book publishers design -- or at least they used to design -- a book cover to make a book stand out in a bookstore and evoke whatever sentiment it was supposed to evoke. Well, with Amazon becoming a dominant bookseller, your book has to stand out as a thumbnail image online because that's how most people are going to come across it.

If you're primarily selling through Amazon, think small and work your way up. I'm a little bit surprised by how neglectful some self-published authors are when it comes to their Amazon product pages. I've talked to self-published authors who spend a few thousand dollars on a publicist and their Amazon product page looks woeful -- and they've barely even looked at it.

I ask, "Where are people going to buy your book?

10 Truths About Self-Publishing for Entrepreneurs With a Book Idea

True, some people market through a Web site or buy Google keywords to drive traffic there. But you need to have your Amazon page look as good as possible and take advantage of the tools Amazon has to help you surface your book "Tags," Listmania, reader reviews, etc.

How to Write A Book Description

It may not have a major impact, but it's better than doing nothing. You should check out Amazon's Author Central to get some helpful tips.