The Graphic Communication Handbook (Media Practice)
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The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job.
The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
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The graphic communication handbook
Description Table of Contents. Summary The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
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Unfortunately, the technology of graphic communication never stands still, and obsolescence of content in books about it is unavoidable when the content is locked into ink on paper. But last year, Levenson and John Parsons — a well-known industry analyst and the former editorial director of the famous Seybold Report — came out with an update to the original work that promises to solve the problem.
This enables the printed book to present not only core concepts as static text, but also supplementary multimedia material, viewable on cell phones and tablets, that can be changed and renewed as advances in the subject matter require. Parsons explains how it all works in more detail here.
ISBN 13: 9780415557382
If I now were to choose the book as a course text, my next task would be to build a teaching plan around it. Writing and fine-tuning syllabi is a chore that no instructor looks forward to. Academic departments can be sticklers for precision and specificity in the documents, which they regard as binding contracts between instructors and their students. The authors have now companioned the book with a ready-to-use syllabus that turns its chapter structure into a session lesson plan and rubric covering everything students of graphic communication will need for a thorough grounding in the subject.
A course that uses the syllabus as a roadmap will begin with an overview of graphic communication, a history of printing, and a summary of the technological transitions that have defined the business of graphic communication as it stands today.
jamesbuehring.com/4650.php By week four, students will have learned what the industry consists of and how its various segments interact. Then come sessions on the fundamentals of production: design and prepress; color management and proofing; paper, ink, and toner; printing processes; and postpress and finishing.