The Innovators DNA: Mastering the Five Skills of Disruptive Innovators
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The book is based on extensive research over eight years, covering hundreds of interviews and case profiles, and spearheaded by three leading authorities on innovation. If creativity and competitiveness are on your agenda, this book should definitely be on your table. Companies that are seen as innovators command an "innovation premium" in the market; they not only adapt to changing conditions, but lead the way through them.
While there certainly is a case to be made for the importance of artistic creativity, the authors show that business creativity is also crucial — and can be understood, practised and mastered.
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators [Video]
The authors make distinctions between incremental and disruptive innovation; competency-enhancing and competency-destroying technological changes; modular and architectural innovations; sustaining and disruptive innovations. The authors classify innovators into four types: startup entrepreneurs, corporate entrepreneurs, product innovators and process innovators.
Not all entrepreneurs can be regarded as innovative. Innovators have the courage to innovate: which consists of challenging the status quo, and being willing to take risks. Innovators have an important cognitive skill: associational thinking, or synthesising novel thoughts by connecting diverse inputs and fields. This cognitive skill can be sharpened by four behavioural skills: questioning, observing, networking and experimenting. Five chapters in the book are devoted to these skills.
Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
I have summarised these principles and activities, along with some examples, in Table 1 below; the full chapters make for a more detailed and interesting read of course. Inquiry-based living and learning means one should not be afraid of looking stupid by asking dumb or uncomfortable or controversial questions: which can be a problem in some cultures, the authors observe. Mistakes are nothing to be ashamed of for an innovator. Networking produces serendipity, and thus lucky entrepreneurs make themselves stumble onto ideas.
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